Kirby vacuum cleaners were typically sold through authorized dealers who operate under the direct sales model. Kirby has been known for its direct selling approach for many years. Here's how most Kirby vacuum cleaners were sold in 2021:
In-home demonstrations: Kirby sales representatives, often referred to as "distributors" or "dealers," would schedule appointments to conduct in-home demonstrations for potential customers. During the demonstration, the dealer showcases the features and benefits of the Kirby vacuum cleaner and allows the customer to experience its performance firsthand.
Personalized sales approach: The direct sales model allows Kirby representatives to provide personalized attention to customers and address their specific cleaning needs and concerns.
Pricing and financing options: Kirby vacuum cleaners are typically premium products, and the direct sales model often allows for flexible pricing and financing options, making the purchase more manageable for customers.
Product packages and accessories: Kirby representatives often present various product packages and accessory options to customers, demonstrating the versatility and adaptability of the vacuum cleaner for different cleaning tasks.
After-sales service: The direct sales model also emphasizes after-sales service. Customers can contact their Kirby distributor for any product support, maintenance, or servicing needs.
It's important to note that sales models can evolve over time, and companies might explore other distribution channels, including online sales and retail partnerships, to reach a broader customer base.