If a freezer door at a grocery store made customers watch an advertisement before they could select their product, several things could happen:
Customer Reaction: Customers might find this experience frustrating and annoying, especially if they just want to quickly grab an item and go. Some may even choose to avoid using the freezer altogether to avoid the ads.
Customer Feedback: If the advertisement requirement leads to negative customer experiences, it's likely that customers would provide feedback to the store management or express their discontent through online reviews or social media.
Impact on Sales: Depending on the effectiveness of the ads and customer reactions, the store might observe fluctuations in sales. While the advertisements might generate revenue for the store, it could also discourage some customers from purchasing from the freezer section.
Store Image: The store's image could be affected if customers perceive the mandatory ads as intrusive or manipulative. This could potentially lead to a loss of trust or loyalty among customers.
Regulatory Considerations: In some regions, there may be regulations regarding advertising practices that could impact the legality of forcing customers to watch ads before accessing products.
Alternate Strategies: The store management might reconsider their approach and look for alternative ways to incorporate advertising or revenue generation without adversely affecting the customer experience. For example, they could place advertisements elsewhere in the store or provide incentives for customers who choose to watch ads voluntarily.
Overall, the success or failure of such a system would depend on various factors, including the content of the advertisements, customer attitudes, and the store's willingness to adapt based on feedback. In the real world, businesses often make decisions based on customer satisfaction and financial viability, so they may adjust their approach if negative consequences outweigh the benefits.