A restaurant is primarily a service-based business. While it does involve the provision of food and beverages (products), the core offering of a restaurant is the service it provides to customers, which includes:
Preparing and serving food: Restaurants prepare and serve food to customers based on their orders and preferences.
Ambiance and atmosphere: Restaurants create a dining environment with a specific ambiance to enhance the overall dining experience.
Customer service: Restaurants have staff members who interact with customers, take their orders, address their concerns, and ensure a pleasant dining experience.
Table service: Many restaurants offer table service, where waitstaff take care of customers' needs throughout their meal.
Customization: Restaurants often allow customers to customize their orders, making the service more personalized.
The food and beverages served are the tangible products associated with the service, but the primary focus of a restaurant is to provide a pleasant and satisfying dining experience, making it a service-oriented business.