In Capsim, discontinuing a product is a strategic decision that should be carefully considered, as it can have significant implications for your company's performance and overall strategy. If you've determined that discontinuing a product is the right move, follow these steps:
Access the Product Decision Screen:
- Log in to the Capsim simulation and navigate to the "Decision" section or the round where you want to discontinue the product.
- Find the "Product" or "R&D" section, depending on the specific Capsim simulation you are playing.
Identify the Product to Discontinue:
- In the Product Decision Screen, you'll see a list of all the products your company currently offers.
- Locate the product you wish to discontinue. Remember its name or unique identifier, as you'll need it for the next steps.
Reduce Production to Zero:
- In the decision cells for the product you want to discontinue, set the production quantity to zero for all future periods. This action will stop the production of the product.
Manage Inventory:
- Take into account any existing inventory of the discontinued product. If you have inventory on hand, decide whether to sell it off or write it off as a loss. Selling off inventory might generate some revenue but may take time, while writing it off will result in an immediate financial hit.
Marketing and Sales:
- Allocate marketing and sales budgets away from the discontinued product and redirect them to your remaining products or new product lines if you have any.
Monitor Performance:
- After making the decision to discontinue the product, keep a close eye on your company's performance and market share in the remaining product lines. Evaluate the impact of discontinuation and adjust your strategy accordingly in subsequent rounds.
Remember that discontinuing a product can have repercussions, such as potential loss of market share, reduced revenues, and impact on your brand image. Make sure to assess the market conditions, customer preferences, and your company's overall strategy before making this decision. It's also a good idea to consult with your team members or seek advice from any in-game consultants that might be available in your simulation.