Disneyland's customers and consumers can be categorized into different groups:
Park Guests: These are the primary customers and consumers of Disneyland. They are individuals and families who visit the theme park to enjoy its attractions, entertainment, and experiences. Park guests purchase admission tickets, food and beverages, merchandise, and may also avail themselves of additional services such as guided tours, character dining, and special events.
Annual Passholders: Disneyland offers annual passes to frequent visitors, allowing them to access the park multiple times throughout the year. Annual passholders are a loyal customer segment that provides a steady revenue stream for the park. They enjoy exclusive benefits and discounts, making them more likely to spend on additional purchases during their visits.
Tourists: Disneyland attracts visitors from all over the world, making tourism a significant source of customers and consumers. Tourists plan trips specifically to visit Disneyland as a part of their vacation or travel itinerary. They often spend money on accommodations, transportation, dining, and other tourism-related services in addition to their park expenditures.
Local Residents: Disneyland also caters to the local community in Southern California. Many residents have annual passes and regularly visit the park for entertainment and leisure. Local residents may also attend special events or take advantage of promotions offered exclusively to them.
Corporate Clients: Disneyland Resort offers various options for corporate events, conventions, and meetings. Businesses and organizations can book event spaces, conference rooms, and arrange for customized experiences for their employees or clients. These corporate clients are an important segment that brings in revenue through group bookings and associated services.
Merchandise Consumers: While not necessarily visiting the park, there are consumers who purchase Disneyland merchandise from other distribution channels such as Disney stores, online platforms, and licensed retailers. These individuals may be fans of Disney characters, films, or the Disneyland brand and are interested in owning Disney-themed products.
It's important to note that the specific customer and consumer groups may vary based on the Disneyland location, as there are multiple Disneyland parks worldwide. The above categories generally apply to Disneyland in Anaheim, California, but other parks may have similar or different customer profiles based on regional demographics and visitor preferences.