Here are some highly regarded reads on FMCG strategies and branding:
"The 22 Immutable Laws of Branding" by Al Ries and Laura Ries: This book offers insights into building and maintaining successful brands, including strategies for differentiation and positioning.
"Building Strong Brands" by David A. Aaker: Aaker explores the process of building and managing strong brands, covering topics such as brand identity, brand extensions, and brand portfolios.
"Brand Portfolio Strategy" by David A. Aaker: This book focuses on the strategic management of brand portfolios, providing guidance on brand architecture, brand hierarchies, and leveraging brand assets effectively.
"How Brands Grow: What Marketers Don't Know" by Byron Sharp: Sharp challenges common marketing assumptions and presents evidence-based insights into how brands actually grow. It offers a fresh perspective on FMCG marketing strategies.
"Brand Leadership" by David A. Aaker and Erich Joachimsthaler: This book delves into the concept of brand leadership and explores strategies for creating and maintaining strong brands in a rapidly changing market.
"The Brand Gap" by Marty Neumeier: Neumeier explores the relationship between brand strategy, design, and business success, providing practical advice for brand building and differentiation.
"Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising" by Lisa Fortini-Campbell: This book focuses on understanding consumer behavior and leveraging consumer insights to create effective marketing strategies for FMCG brands.
"Brand Sense: Sensory Secrets Behind the Stuff We Buy" by Martin Lindstrom: Lindstrom examines the impact of sensory experiences on brand perception and consumer behavior, providing insights into how FMCG brands can engage multiple senses to create stronger connections with consumers.
These books offer a combination of strategic frameworks, case studies, and practical tips to help you understand and implement effective FMCG strategies and branding techniques.