The healthy Return on Investment (ROI) for a Fast-Moving Consumer Goods (FMCG) channel partner can vary based on the specific circumstances, market conditions, and the nature of the business. a healthy ROI in the FMCG sector typically ranges between 10% to 30%.
However, it's important to note that ROI benchmarks can differ significantly across industries and regions. FMCG businesses often operate on relatively thin profit margins due to intense competition and price sensitivity. Therefore, achieving a higher ROI may be challenging in this sector compared to industries with higher-profit margins.
Ultimately, what is considered a healthy ROI for an FMCG channel partner should be assessed based on various factors such as the company's size, business model, risk tolerance, and prevailing market conditions. It's essential for businesses to establish clear financial goals and consistently monitor and analyze their financial performance to ensure they are achieving a satisfactory ROI.