There is no fixed number of complaints that universally determines when a company stops selling a faulty product until it is redesigned. The response to customer complaints and product issues varies significantly from one company to another and depends on several factors, including:
Severity of the issue: If the faulty product poses a safety risk or causes significant harm to customers, even a small number of complaints may prompt the company to take immediate action.
Customer base and sales volume: Companies with a larger customer base and higher sales volume are likely to receive more complaints. The proportion of complaints relative to the total number of sales may influence their decision-making.
Brand reputation: A company with a strong commitment to customer satisfaction and a good brand reputation is more likely to take customer complaints seriously, regardless of the quantity.
Legal and regulatory considerations: If the product's defects violate consumer protection laws or regulations, the company may be required to take corrective actions regardless of the complaint count.
Competitor actions: If competitors have better, safer, or more reliable alternatives, the company may be motivated to address the complaints and improve their product to remain competitive.
Previous patterns of complaints: If the company has received numerous complaints about the same or similar issues in the past, they may be more inclined to take action sooner.
Ultimately, the decision to stop selling a faulty product until it is redesigned is at the discretion of the company's management and depends on their evaluation of the situation, balancing customer satisfaction, potential legal implications, and business considerations. It is essential for consumers to provide feedback to companies when they encounter issues with products to ensure that these issues are appropriately addressed. If you encounter a faulty product, it's a good idea to report it to the company's customer service department or reach out to relevant consumer protection agencies, depending on your country's regulations.