One example of a product with a common use that surpasses its intended use is "Post-it Notes." Originally, Post-it Notes were developed by 3M as a failed attempt to create a super-strong adhesive. The adhesive they created was not suitable for its intended purpose, but instead of discarding the idea, they realized that the adhesive had a unique quality—it was repositionable.
As a result, the Post-it Note was born. Initially, 3M marketed them as bookmarks, but people quickly discovered a wide range of other practical uses for these sticky notes. Today, Post-it Notes are ubiquitous in offices, schools, and households worldwide for various purposes, including:
- Writing quick reminders and to-do lists.
- Leaving messages for colleagues, family members, or roommates.
- Annotating documents and books without damaging the pages.
- Creating temporary labels or organizing files.
- Marking pages or sections in books or notebooks.
- Art projects and crafts.
- Taking notes during meetings or lectures.
The versatility and convenience of Post-it Notes have made them an essential tool for organization and communication, far surpassing their original intention as mere bookmarks.